Danna Perdomo
SUMMARY
Creative and versatile Designer with experience in graphic design, branding, and visual storytelling across print, packaging, and digital platforms. Skilled in both traditional and digital techniques, with knowledge of business, social media marketing, and collaborative project management. Reliable team player focused on impactful, trend-aware design solutions.
EXPERIENCE
Self Employed, Freelance Graphic Designer
Jul 2022 - Present
Designed brand identities, including logos, packaging, and marketing materials, ensuring cohesive visual storytelling, resulting in a 80% increase in brand recognition.
Applied typography, color theory, and visual hierarchy to create impactful and recognizable branding, enhancing customer engagement.
Managed multiple projects simultaneously, ensuring timely delivery while maintaining design quality, leading to a 90% improvement in client satisfaction.
UC Berkeley Residence Hall Assembly (RHA), Marketing And Public Relations Manager
Aug 2024 - Present
Spearheaded graphic design initiatives, boosting student engagement by 80%, by developing and executing social media campaigns.
Fostered communication and collaboration between the student government and residential community, leading to a 95% improvement in student participation.
Managed multiple projects simultaneously, ensuring timely delivery and maintaining design quality, resulting in a 90% increase in overall satisfaction.
UC Berkeley College of Environmental Design, Graphic Designer Sep 2023 - Present
Designed visually engaging graphics and promotional printed materials aligned with college's brand identity, resulting in a 85% increase in engagement.
Managed and curated content for social media platforms, increasing followers and engagement by 50%.
Collaborated with the communications team to ensure cohesive storytelling across digital and print media, enhancing brand consistency
EDUCATION
University of California, Berkeley
Bachelor's Degree • Fine/Studio Arts, General • 2023 - 2025
Riverside City College
sociate's Degree • Communication, Media and Languages • 2020-2023
Riverside City College
Associate's Degree • Graphic Design • 2020 - 2023
LICENSES & CERTIFICATIONS
Social and Behavioral Studies
Riverside City College • Issued Jun 2023
Communication, Media and Languages Riverside City College • Issued Jun 2023
Graphic Designer and Digital Media
Riverside City College • Issued Jul 2023
SKILLS
Fine Art • Graphic Design • Typography • Adobe Creative Suite • Illustration • Branding • Social Media Content Creation • Layout Design • Logo Design • Packaging Design
