Muuy Frío

Muuy Frío is a brand designed to feel as refreshing as the product itself. Built around an ice bag concept, the identity plays with bold contrasts, cool tones, and a light, approachable personality that stands out instantly.

​

The goal was to create something simple yet memorable. A brand that feels fresh, functional, and a little fun. From visual language to application, Muuy Frío captures that instant hit of cool in both form and experience.